Rockin’ around the Christmas streams: why festive music is bigger than ever
As they chase a wildly lucrative market with their new Christmas albums, Gary Barlow, Jamie Cullum, Leona Lewis and more explain the financial – and emotional – pull of a seasonal hit
![Rockin’ around the Christmas streams: why festive music is bigger than ever Rockin’ around the Christmas streams: why festive music is bigger than ever](https://i.guim.co.uk/img/media/e6817e61fd5a6d9173437da92c278a9abc5cda7f/7_0_8008_4808/master/8008.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&s=61713b64f0b96c5dcf8a1a950b452708)
![Rockin’ around the Christmas streams: why festive music is bigger than ever Rockin’ around the Christmas streams: why festive music is bigger than ever](https://i.guim.co.uk/img/media/e6817e61fd5a6d9173437da92c278a9abc5cda7f/7_0_8008_4808/master/8008.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&s=61713b64f0b96c5dcf8a1a950b452708)
As they chase a wildly lucrative market with their new Christmas albums, Gary Barlow, Jamie Cullum, Leona Lewis and more explain the financial – and emotional – pull of a seasonal hit