NBA YoungBoy and the Music Industry’s Unseen Stars
In 2020, a twenty-two-year-old rapper from Baton Rouge brought in nearly as much streaming revenue as Taylor Swift did. Why haven’t most people heard of him?
![NBA YoungBoy and the Music Industry’s Unseen Stars NBA YoungBoy and the Music Industry’s Unseen Stars](https://media.newyorker.com/photos/61e6d6aed1968fc10283b20c/16:9/w_1280,c_limit/Pearce_NBA_youngboy.jpg?mbid=social_retweet)
![NBA YoungBoy and the Music Industry’s Unseen Stars NBA YoungBoy and the Music Industry’s Unseen Stars](https://media.newyorker.com/photos/61e6d6aed1968fc10283b20c/16:9/w_1280,c_limit/Pearce_NBA_youngboy.jpg?mbid=social_retweet)
In 2020, a twenty-two-year-old rapper from Baton Rouge brought in nearly as much streaming revenue as Taylor Swift did. Why haven’t most people heard of him?