Fast fashion’s new superpower: Shein
How the Chinese company recently surpassed Zara to become the top fast fashion brand in the US
![Fast fashion’s new superpower: Shein Fast fashion’s new superpower: Shein](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F0bc804cf-de84-47bb-90e4-9dc33ba9467a.jpg?source=next-opengraph&fit=scale-down&width=900)
![Fast fashion’s new superpower: Shein Fast fashion’s new superpower: Shein](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F0bc804cf-de84-47bb-90e4-9dc33ba9467a.jpg?source=next-opengraph&fit=scale-down&width=900)
How the Chinese company recently surpassed Zara to become the top fast fashion brand in the US
How the Chinese company recently surpassed Zara to become the top fast fashion brand in the US